MHH International Explores The Future Of Jaguar
The Jaguar ‘FUTURE-TYPE’ is a fully autonomous concept car that imagines mobility in a world where proud Jaguar owners can summon a fully-charged vehicle on-demand. It is, they say, a car for a world of autonomous, connected, electric and shared mobility, known for short by the acronym, ‘ACES’, an expression we’ll have to get used to.
At the heart of this science fact concept is the world’s first intelligent and connected steering wheel. This steering wheel, which lives in your home, becomes your trusted companion, like a beloved personal assistant. It even has a shamanic name; ‘Sayer’. Jaguar say it is the first voice-activated Artificial Intelligence (AI) steering wheel that will be able to carry out hundreds of tasks.
It can summon your car, play music, pick you up ready for a planned appointment, book you a table at your favourite restaurant and even knows what’s in your refrigerator. Sayer signals your membership of an on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community, meaning that you need only fully own the steering wheel, not the car itself. That’s an optimistic viewpoint obviously since the pitfalls of that idea are clear from the start.
Sayer is, insists the company, the heart of an advanced HMI system that will keep you connected to your world throughout your journey – or not, if you want to be alone and concentrate on the thrill of driving. Occupants can summon information from different sources. Pull up your home, family, friends or work to check what’s happening and stay connected with all parts of your life.
FUTURE-TYPE then is part of the Jaguar vision for how a luxury car brand could continue to be desirable, in a digital and autonomous age; designed to appeal to customers in 2040 and beyond.
The FUTURE-TYPE will communicate with other cars and use co-operative driving technologies. This collaboration will enable shorter distances between vehicles and make lane changing and exiting from junctions safer and more efficient. This will also increase road capacity and prevent accidents, while the narrow width of FUTURE-TYPE will mean it takes up less space on the road and in car parks.
The driver could ask the FUTURE-TYPE to drive autonomously during the stressful and tedious parts of the journey, such as in heavy traffic or roadworks, or if they prefer to do some work or choose to watch a film. But for the occasions when a driver wants to enjoy the thrill of the open road, the concept retains a steering wheel.
This dual approach will allow drivers to choose either autonomous or assisted driving, with the assisted driver benefiting from the same advanced technologies that allow the FUTURE-TYPE to drive itself. These technologies will work in the background to make driving in the future safer and more enjoyable than ever, with the car always alert and aware of situations developing over the horizon. That’s the plan anyway. What do you think?