No; this car was not born in the wilds of Scotland but rather is a full on Italian stallion. This prestige sports car had its world premiere. This new motoring masterpiece was unveiled at this year’s Goodwood Festival of Speed in the UK, an international event that every year celebrates the most iconic cars available. The MCPURA is one hundred made in Italy and is an expression of the purest essence of automotive energy and performance the Maserati Trident way, naturally.
It’s an evolution of the legendary MC20 (see this model on this page) and is a thing of beauty. The design is pure elegance and character. The name itself reveals the essence of a model designed to embody, in its most concentrated form, the most authentic values of the Trident brand. It is no coincidence that for the launch an iconic formula was chosen for the launch campaign: E = MCPURA. This is indeed powerful hyperbole, inspired by Einstein's theory of relativity, which celebrates an energy with the capacity to multiply until it becomes a pure expression of excellence. It is not known what Einstein himself thought about this.
About The Maserati MCPURA
Available to order immediately in coupé and convertible versions, the new MCPURA has four distinctive features: the carbon-fibre body; the Maserati-patented V6 ‘Nettuno ‘engine; the ‘Butterfly’ doors; and the retractable glass roof, obviously for the convertible version (MCPURA Cielo). Specifically, the carbon-fibre monocoque pairs rigidity and lightness, so much so that the total weight comes in at under 1,500 kg. Thanks to its power output of 621BHP (629PS/630 CV), this premium sports car comes out best in class in weight/power ratio which is a manufacturer’s way of saying it is very fast.
The Power
MCPURA can also count on the power of the now-iconic V6 Nettuno engine, the result of a true technological revolution, covered by international patents and 100% made at Maserati, which saw the light together with the MC20. Specifically, the 3.0-litre twin-turbo delivers 630 CV at 7500 rpm and 720 Nm of torque from 3000 rpm. The power-to-weight ratio is 210 CV/litre. This engine’s secret lies in the innovative pre-chamber combustion system featuring twin spark plugs. This technology is derived from Formula 1 and – thanks to Maserati as the patent holder – is now available in an engine destined for the road.
The Doors
The third hallmark of the MCPURA is the “Butterfly” doors, to improve access to the passenger compartment and simultaneously reveal the carbon-fibre structure of the chassis. Finally, in the Cielo version, MCPURA introduces a retractable roof in polymer-dispersed liquid crystal glass, the first to do so in its class, with the ability to switch from opaque to transparent in one second. The onboard experience thus becomes multi-faceted: all-encompassing with the roof closed and opaque; a unique “sky feeling” when the roof is transparent; holistic with the top down.
The Looks
At Goodwood, the new super sports car was presented in the sophisticated ‘Aqua Rainbow’ body colour as seen in our images. This was designed as part of the Maserati ‘Fuoriserie’ customisation programme, in a matte version for the coupé and in gloss for the MCPURA Cielo (convertible), which, in its very name, is reminiscent of light in movement. It is a blue that changes in the sun, producing a rainbow effect, inspired by the prism: breaking down white light, then capturing all its facets and creating a unique and pure colour. Apparently it was designed with AI, which seems to be on a mission to take over the world.
The famous Trident badge on the grille and on the C-pillar plus the insignia on both sides of the car are in a magenta colour with blue mica, making the combination even more elegant. The logo in the same colour is also repeated in the middle of the rims, with a specific burnished diamond-cut finish. In contrast to the respective bodies, the details are in gloss on the coupé and matte on the convertible.
Finally, the standout features in both cars are the seats in ‘Alcantara Ice’, laser-etched to bring out the Trident with brand-new visuals. The resulting image is both futuristic and sporty with a double-sided backing, an iridescent red with blue and an iridescent blue with red, which enhances the forms and takes up the same shades of the exterior details. The laser processing is used to convey three-dimensionality, creating a combination of the sporty elegance of the Alcantara material.
The colour palette available for the new Maserati MCPURA is eye-catching and evocative in the flesh, as it were; it consists of a selection of different body colours specially designed for the new super sports car, with a strong reference to both the Italian spirit and Maserati’s iconic heritage.
Three innovations stand out: the brand-new ‘Devil Orange’ (which is gorgeous) with a combination of vibrant energy and audacity. Further, the elegant dual-layer metallic ‘Verde Royale’ and ‘Night Interaction’, two sophisticated and luxurious shades emphasise the role of the MCPURA as the Maserati brand’s new standard-bearer, the epitome of Italian luxury around the world.
The colour palette has therefore been further expanded, partly thanks to the multiple possibilities for customisation offered by the Maserati ‘Fuoriserie’ programme, including over thirty body colours, whether solid, metallic, three-layer, four-layer or matte.
Maserati & MHH International
Thanks to their style, technology, and innately exclusive character, Maserati cars suit the most discerning drivers. The brand has a tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety. MHH International export prestige cars from the UK to Kenya, New Zealand and other global destinations (there’s a list on our Home Page) and you can see our current stock of fine Maserati saloons and powerful sports cars on this page. Please get in touch to find out more and ask about our current VAT-free options too. We look forward to hearing from you.
