An Added Spark To A Legendary Name

An Added Spark To A Legendary Name
Winter 1914, and a certain Alfieri Maserati founded the company that continues to bear his name one hundred and six years later. The now famous trident symbol and distinctive grille have hardly changed in that time. The cars themselves grace the roads with a level of Italian design for which the brand is famous. Now, with the new Ghibli Hybrid, the legendary name is moving with the times.

An Electrified Prestige Saloon Car

A spark of electrification ignites Maserati's future. The new Ghibli Hybrid represents one of the most ambitious projects for the brand, which, following the announcement of a new engine for the MC20 super sports car, now sets the seal on another step forward towards the brand's new era. The arrival of the new Ghibli Hybrid thus expands the Maserati range, which is now even more competitive and responsive to the demands of the market.

 

The Ghibli saloon has sold over 100,000 variants since its launch in 2013, and that success is why this model, which perfectly embodies the Modena-based DNA, has been chosen to go hybrid. Indeed, the challenge facing Maserati was to enter the world of electrification without altering the brand's core philosophy and values. The result? The creation of the best possible hybrid and, importantly, the Ghibli Hybrid will retain that unmistakable sound that has always distinguished every Maserati thanks to an optimised exhaust, which includes specially designed resonators.

 

Design


The Ghibli Hybrid is immediately recognisable, thanks in part to the new design of both exterior and interior. The common denominator of the restyling, developed by the Centro Stile Maserati, is the blue colour, chosen to identify all cars with hybrid technology and the new world they represent.

 

On the exterior, the blue colour highlights the three brand-iconic side air ducts, the brake calipers and the thunderbolt in the oval that encloses the Trident on the rear pillar. The same blue colour reappears inside the car, in particular on the embroidered seams of the seats. The new Ghibli Hybrid also introduces new stylistic contents, starting from the new front grille, evoking the Trident symbol itself. There are significant changes at the rear of the car, where the light clusters have been completely restyled, with a boomerang-like profile inspired by the company's great 3200 GT and the forthcoming Alfieri concept car.

 

Mild Hybrid


Maserati has chosen a hybrid solution focused primarily on improving performance, while also reducing fuel consumption and cutting emissions. As is usual, the hybrid technology exploits the kinetic energy the car accumulates when in motion, recovering it and transforming it into electricity during deceleration and braking, and storing it in the battery pack.

 

The innovative power-train, the outcome of in-depth engineering development work by the technicians and engineers of the Maserati Innovation Lab in Modena backed up by the might of the Chrylser/FIAT empire, combines a four-cylinder internal combustion 2.0L turbo-engine with a 48volt alternator and an additional electric supercharger, the 'e-Booster', supported by a battery.

 

This solution is unique in this premium sector, and is the first in a new generation of power-trains, with the perfect trade-off between performance, efficiency and driving pleasure. Weighing considerably less than the diesel model, the Hybrid is further enhanced by the battery being mounted in the rear of the car, with benefits in terms of improved weight distribution and, therefore, handling. To aid performance, the maximum power output of 330hp and torque of 450Nm are delivered from just 1,500 rpm, generating a top speed of 158mph (255 km/h) and acceleration from 0 to 62mph (100 km/h) in a very brisk 5.7 seconds.

Inside

The interior is exquisite and typically Italian by design. Connectivity is to the latest standard thanks to the 'Maserati Connect' programme, which enables a constant connection with the car. The information exchange continues when on the move, to improve the services offered to the driver. As well as updating the software packages, the system performs checks on the car and monitors the Safety Security services in emergencies.

 

Multimedia is taken care of by the 'Maserati Intelligent Assistant' system which is latest-generation and based on digital inputs from Android Automotive, software that delivers an innovative user experience fully customisable to the driver's personal preferences. The multimedia system's HD screen, with new graphics, is increased in size from 8.4” to 10.1".

 

Maserati in recent years have developed a good reliability record and although this car is brand new and hot off the press, the range of cars, though small, caters for all drivers who look for that prestige image in new or pre-owned vehicles. Contact us here at MHH International to find out how we can help you achieve your motoring dream.

Sign up to our newsletter and receive tips about the automotive industry.