Audi Introduce The Brand New Q7 SUV 

Prestige German car manufacturer Audi have introduced their latest version of the popular Q7 sport utility vehicle (SUV). For more than twenty years, the Audi Q7 has pretty much represented the perfect premium SUV. It’s popularity tells the story and with this new generation the brand continues this legacy. 

The big SUV combines a sporty and powerful design with, importantly, a highly versatile interior built with first-class materials and offering a wide range of technologies. The flexible seating with up to seven seats, a large panoramic sunroof for that airy, spacious feel and high-quality, harmoniously coordinated materials underscore the car’s premium status. Offering confident performance the Audi Q7 is powered by a robust drive-train featuring ‘MHEV (mild-hybrid) plus’ technology and quattro all-wheel drive making the new Q7 a versatile all-rounder for business, family, and leisure. 

A Bold Exterior 

The third-generation Audi Q7 retains the powerful design, as previously. As ever, the trademark four rings make an appearance but the bonnet (hood) sits noticeably higher, making the SUV’s front end appear even more dominant. Confidence and sportiness define the striking front end with its large ‘Singleframe’ grille, stylishly contrasted by redesigned, functional air intakes. The new Q7 gains additional width through strong emphasis on the wheel arches. The digital daytime running lights and the Matrix LED headlights below increase visibility and, taken together with the optionally upgradable illuminated grille, make the vehicle uniquely recognisable. 

  The new Q7 exterior makes a further statement with its upswept shoulder line, giving the all-rounder a commanding silhouette. Signature Audi quattro blisters emerge from the shoulder, tapering into a distinctive D-pillar at the rear. The D-pillar is now more upright overall, resulting in a nearly horizontal roofline and offering more headroom and space inside. Top specification variants benefit from third-generation digital OLED rear lights, and all versions feature a continuous light strip which visually divides the rear section and spans the full width of the vehicle. In combination with the electrically-powered tail-gate, it lends the SUV an elegance that belies the size of the vehicle. The raised bumper (fender) with an integrated diffuser and distinctive, matching tailpipes complete the picture. 

Panoramic Roof 

With this third-generation Q7, the German premium car maker has placed special emphasis on the optional large panoramic sunroof. Impressive light floods into the cabin and enhances the sense of space across all three rows and boosts passenger well-being. A newly developed mechanism allows for a slimmer roof structure, providing more headroom in both the front and rear. 

The roof can be switched from transparent to opaque in nine segments. When the Q7 is parked, the roof automatically turns opaque to prevent people looking in from outside. When the car is started again, the most recent setting of the laminated glass is restored, blocking almost all UV radiation. The sunroof is operated via a button in the roof module or via the ‘Multi-Media Interface’ (MMI) on the dashboard. 

New Lighting

The new Audi Q7 has pioneering lighting technology. Designed to increase road safety the system enables a wide range of lighting functions which vary depending on the new model configuration chosen. Digital Matrix LED headlights with micro-LED technology ensure visibility and safety in the dark. This advanced lighting technology actively supports drivers on the road. The functions, known as the lane light and orientation light, are now even more closely integrated with the safety assistance systems. The Q7 displays supporting information from the assistance systems directly in the driver’s field of view, significantly improving road safety.  

A Prestige Interior

The interior design delivers clean lines and clearly defined surfaces designed to create order and focus. Details like the air vents deliberately recede into the background, but their electrically adjustable, dynamic control (via the MMI) makes them a highlight. The cabin appeals with its detailed specification and offers space for every occasion. Fully focused on its passengers, the Q7 combines these attributes down to the last detail. 

For example, from launch, the prestige new Audi Q7 retains the standard seven-seat layout for maximum usability. All seats are partially power-adjustable, while the second row offers space for three child seats side by side – a highlight that underscores the Q7’s family-friendliness. The second-row seats are power-adjustable fore and aft, while the seat backs fold in a 65/35 split. Cleverly, in the 65% section, a further thirty percent centre portion can also be folded down manually, creating a 35/30/35 split. Child seats fitted in the second row do not block the third row thanks to the comfort entry feature. The seats in the middle row tilt forward in a 65/35 split without folding flat. Comfort entry can be activated via the MMI or buttons in the C-pillar. 

The luggage compartment has a volume of between 581 litres and 722 litres depending on the position of the second row, or between 1,980 and 2,075 litres with the seats folded down. That’s a huge amount of useable room. Audi also offers ventilation and massage functions in the front seats. 

With the optional ‘sports seats plus’, lights below the headrests further underline the quality of the seating in the Q7. They light up when the car is locked or unlocked and are clearly visible from outside. Inside, the front doors are illuminated by a light source integrated into the trim. The contour lighting in the dashboard and doors accentuates the width of the interior. Indirect lighting beneath the Audi MMI panoramic display and in the centre console creates a floating effect. 

With a wide range of colour and material combinations to choose from for the Q7, customers have plenty of opportunities for personalisation. The expansive surfaces are ideal for showcasing materials to their full effect, and the high-quality standards are evident down to the last stitch. New for the seats is the stone beige colour combination, for example. Wraparound decorative accents give the Q7 an exclusively inviting atmosphere, especially with a choice of inlay options. 

The new centre console is just as rich in features as the rest of the cabin. A slim, black-accented strip consolidates the most important controls. Underneath, there are charging points at 25 to power two smartphones. Targeted air flow dissipates the heat generated, ensuring optimum charging speeds. Compatible phones are also magnetically secured to prevent slippage. Alternatively, the front seat backrest covers offer wired, USB-C fast-charging with an output of up to 60 watts in the second row and 100 watts in the third row. Cup holders directly in front of the armrest accommodate larger bottles or flasks. 

The Best Sounds 

Audi have enhanced the in-car experience with the updated ‘Bang & Olufsen’ premium sound system with ‘4D’ sound. It builds on the previous sound system with headrest speakers and adds innovative seat actuators in the front seats. The goal is an immersive, personalised sound experience that makes music not only something you hear, but something you can physically feel. This, say the company, puts Audi ahead of the curve in multisensory in-car entertainment systems. A total of 22 speakers deliver musical enjoyment with up to 1,360 watts. The interaction light syncs to the rhythm of the track, no less. 

The headrest speakers also enable personal phone calls, navigation prompts, and surround sound. Compared with conventional surround sound, the 4D system delivers an authentic aural atmosphere that dissolves the boundaries within the cabin. The seat actuators generate finely tuned vibrations that sync with the music and intensify the bass sensation, just like being at a live concert. 

Connectivity 

The enhanced infotainment system in the new Audi Q7 is even more streamlined and user-centric. The Audi panoramic display, featuring a curved design and OLED technology, comprises the Audi virtual cockpit and the MMI touch display. The passenger display with distraction-free dynamic privacy mode is included as standard. A head-up display projects key information such as speed, speed limits, and navigation arrows directly into the driver’s field of view. 

The Audi App Store gives customers access to a wide range of apps that do not require a smartphone. At the launch of the Q7, apps are available in the following categories: music, video, gaming, navigation, parking and charging, productivity, weather and news. The brand’s store is constantly being expanded and the app portfolio is tailored to each regional market. 

The Audi voice assistant, self-learning incidentally, can be used to control numerous vehicle functions. It automatically recognises whether to execute a vehicle function, search for a destination, or provide a weather forecast, for example. Only if the Audi system cannot answer a general question will it be forwarded to ChatGPT. Users enjoy a seamless experience, as all functions are integrated into the Audi assistant. An optional factory-integrated dash-cam system records the view through the wind-shield, providing documentation in the event of an incident. That’s a handy option to have on our lively roads today. Sales of this fine, ultra-modern SUV start in July this year in the UK. 

MHH International With Audi

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